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E-Commerce Rapid Fire: How to Get Your First 10 Customers (Fast)

Every new e-commerce founder asks the same questions when they start:
“How do I get my first customers?”
“Do I need to run ads?”
“Where should I start?”

Let’s go rapid fire 👇

🎯 How do I get my first 10 customers?
Two paths — both work.
First, create content.
Show your product in action, post daily on TikTok, Reels, or Shorts.
Let people see why it matters.
Second, run Meta (Facebook + Instagram) ads.
It’s faster but costs money.
Pick one path, commit for 30 days, and watch what happens.

💸 Do I need ads to get sales?
No.
Organic content can drive your first wave of traffic — and it’s free.
The trade-off? Time.
You’ll need consistency, creativity, and patience.
But the long-term upside? You build an audience that trusts you.

📱 What’s the cheapest way to get traffic?
Organic content — hands down.
Pull out your iPhone.
Record yourself using the product.
Show the before and after.
Show the reaction.
You don’t need studio lights — you need authenticity.

🚀 Should I start with TikTok, Instagram, or Facebook ads?
Start with Facebook.
It’s still the most stable ad platform with the best targeting system.
TikTok is great for discovery — Facebook is great for conversions.

💵 How much should I spend on testing ads?
Keep it simple: $50 per product.
That’s enough to know whether your offer connects or needs tweaking.
If it doesn’t convert — don’t panic.
Adjust your creative, not your confidence.

Building your first e-commerce store isn’t about overnight success.
It’s about learning fast, testing cheap, and scaling what works.
Your first 10 customers are the foundation of your first 100.

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