Скачать или смотреть Unlocking the Power of Email: Strategies for Nonprofit Fundraising Success

In this episode of The Nonprofit Exchange, host Hugh Ballou welcomes Vanessa Chase Lockshin, a seasoned fundraising expert with over 15 years of experience in direct response fundraising. Together, they dive into the essential topic of email marketing for nonprofits, discussing best practices for building and growing an engaged email list for fundraising.

Vanessa shares her passion for creating impactful email programs that not only raise money but also foster meaningful relationships with donors. She highlights common myths about email frequency, the importance of storytelling, and how to effectively cultivate donor relationships through strategic email communication.

Key topics covered in this episode include:
• The myths surrounding email frequency and engagement
• The significance of relationship-building in fundraising
• Tips for crafting compelling email content and calls to action
• The role of email tools in measuring success and ensuring deliverability
• Creative strategies for growing your email list

Whether you're new to email marketing or looking to enhance your existing strategy, this episode is packed with valuable insights and actionable tips to help you connect with your supporters and drive fundraising success.
Don't forget to subscribe for more insights on nonprofit leadership and fundraising!

Visit Vanessa's Website, thestorytellingnonprofit.com, for more resources and information on effective storytelling in fundraising.

All episodes of The Nonprofit Exchange are found at - https://synervisionleadership.org/lea...

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