Скачать или смотреть 瑞花の季時計

作品について
品質と鮮度に徹底的にこだわり創業から米菓の美味しさを提供し続けている「瑞花」の新店舗が、CoCoLo新潟にオープン。WOWは、店舗内装飾として大型LEDビジョンコンテンツの企画・演出・制作を担当した。

本作は、季節の移ろいや機微を表す七十二候を起点に、季節や時間の経過とともに文様が変化する。日本文化特有の「和色」と商品パッケージに用いられている「和柄」、スケールのアニメーションを掛け合わせ、1年間で約23,760パターンを成立させるプログラムを実装。時間ごとに緻密に制御し送出することで、多彩な表情でお客さまをお迎えする空間を演出した。

About the Work
Zuika, a brand that has been dedicated to delivering the deliciousness of rice crackers with a strong focus on quality and freshness since its establishment, is proud to announce a new store has opened at CoCoLo Niigata. WOW was responsible for the planning, direction, and production of large-scale LED vision content for the store's interior decoration.

This work is based on the 72 microseasons of the year, with patterns that change in response to the passing of seasons in real-time. It combines “Wako,” colors unique to Japanese culture, with “Wagara,” traditional Japanese patterns used in product packaging, and scale-based animation. A program was implemented to create approximately 23,760 different patterns over the course of a year. By meticulously controlling and delivering these patterns at specific times, the space was designed to greet customers with a dynamic atmosphere.

Credits
Director / Planner : Takeshi Funatsu
Art Director / Designer : Saki Kato
Technical Director / Planner : Kensuke Arakawa
Motion Designer : Sayaka Maruyama
Programmer : Yuki Horikawa, Seiya Takasawa, Yuya Umeta
Producer : Masahito Kodama

Music : Masato Hatanaka
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