Скачать или смотреть Why We Fear the Wrong Things: The Affect Heuristic | Thinking, Fast and Slow (Ch 13)

Why do we think tornadoes kill more people than asthma? (Spoiler: They don't—by a factor of 20).

In this video, we explore Chapter 13 of Daniel Kahneman’s "Thinking, Fast and Slow." We dive into how emotions and media coverage warp our sense of risk, leading to public panics and shifted government priorities.

In this chapter summary, we cover:

The Death Statistics Bias: Why vivid deaths (accidents, lightning) are overestimated, while quiet deaths (strokes, diabetes) are ignored.

The Affect Heuristic: How your feelings about a technology (like nuclear power) dictate what you believe about its risks and benefits.

Availability Cascades: The self-sustaining chain of events where a minor media story turns into a national crisis (The Love Canal & Alar scares).

Probability Neglect: Why we focus on the "numerator" (the tragic story) and completely forget the "denominator" (the actual odds).

The Expert vs. The Citizen: The debate between Paul Slovic (trust the public’s rich values) and Cass Sunstein (trust the objective data of experts).

Kahneman reveals that "risk" isn't just an objective number; it's a social construct fueled by System 1's emotional reactions. Learn how "availability entrepreneurs" use fear to reset our social priorities and how you can stay rational in a world of scary headlines.

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