Скачать или смотреть The Truth About Fast Fashion & How India Holds the Cure Ft. Founder of Jade, Monica Shah

In this powerful conversation, designer Monica Shah, co-founder of Jade, joins host Shreya to discuss India's rich textile legacy, slow fashion, and what it truly means to build a cruelty-free luxury brand.

From the story of bringing Dior to the Gateway of India to empowering women artisans in villages like Bolpur and Kutch, this episode takes you through an inspiring journey of craft, culture, and consciousness.

✨ Learn about:

Cultural sustainability and Indian identity

The story behind Jade and the Grassroot Artisans Project

Vegan luxury and cruelty-free fashion

Forgotten crafts like Bandhani, Katha, Ikat, Ajrak, and more

Real stories of women artisans and intergenerational legacy

Timestamps:
0:00 - Teaser
1:38 - Intro
2:56 - Dior, India & Cultural Validation
4:56 - Why We Must Own Our Indian Identity in Fashion
6:56 - Jade’s Vision: Reviving Forgotten Indian Crafts
8:56 - The Legacy of Artisans & The Power of Handmade
10:56 - Made in India vs Made in Italy: Who Defines Luxury?
12:56 - Grassroot Artisan Project: Real Stories from Bolpur
14:56 - Contemporary Craft: Ikat, Batik & Katha Reimagined
16:56 - Do Buyers Care About Stories Behind the Stitch?
18:56 - Sustainable Weddings & What Luxury Really Means
20:56 - Women in Craft & the Story of a 20-Year Embroidery
22:56 - Bandhani Legacy: Learned at Age 4, Made with Love
24:56 - PETA Award & Cruelty-Free Fashion by Jade
26:56 - What Next-Gen Shoppers Should Know About Indian Textiles
28:56 - How to Begin Your Indian Fabric Journey
30:56 - Fabric Masterclass: Phulkari, Ikat, Ari, Ajrak & More
32:56 - Kasab, Macramé & the Global-Local Craft Fusion
34:56 - Dohar & Upcycled Textiles: Art in Everyday Life
36:56 - The Real Meaning of “Handmade in India”
38:56 - Why Young India Doesn’t Recognize Real Craft
40:56 - Katha, Soof & Collaborative Rebellion Through Embroidery
42:56 - Matani Picheri: A Temple for the Marginalized
44:56 - Why We Must Preserve These Dying Art Forms
46:56 - Ektar Lehengas: 2-Year Masterpieces of Craft
48:56 - Closing Thoughts: Fashion That Feels Like a Movement
50:48 - Final Thank You: Owning Our Cultural Sustainability


🧵 This episode is for anyone who values heritage, craftsmanship, and conscious fashion.

🔔 Don’t forget to like, comment, and subscribe for more mindful conversations around art, identity, and sustainability!

#IndianFashion #SustainableFashion #SlowFashion #CulturalSustainability #JadeByMonica #HandmadeInIndia #PodcastIndia