Скачать или смотреть Email Marketing for B2B Lead Generation: What Actually Works in 2025

Email isn’t dead—it’s just way harder. But that’s a good thing.

Jeff Winters, CRO of Abstrakt, breaks down exactly how to use email marketing for B2B lead generation as part of an omnichannel appointment setting strategy that actually books meetings. The rules have changed, and if you’re still managing outbound like it’s 2019, you’re already behind.

Here’s what you’ll learn:
📬 Why deliverability is priority #1 in today’s email marketing game
✍️ Jeff’s formula for short, punchy, conversion-ready email copy
📞 Why picking up the phone on a reply beats any clever email sequence

Key Takeaways:
✔ Deliverability beats creativity in modern B2B email outreach
✔ Email marketing must be backed by a strong IT and deliverability architecture
✔ The best follow-up to a positive reply isn’t another email—it’s a phone call