Скачать или смотреть Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

And if you haven’t already, check out our Episode 1 on how the language modelling advances powering broad match can help you reach new audiences. Please see it here - https://www.buzzsprout.com/1956141/12...

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI.

Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights.

Timestamps
00:00 - Intro
01:07 - AI in bidding algorithms
02:57 - about value-based bidding
04:02 - how Making Science implements value-based bidding for its clients
06:47 - best practices for value-based bidding
10:00 - game time
13:08 - future developments in smart bidding