Скачать или смотреть S03E01 - Unlocking Business Potential with Crowdsourcing

Businesses today have the opportunity to engage people into their marketing processes through crowdsourcing. Crowdsourcing refers to a distributed model in which a crowd is engaged to solve a business problem or participate in the development or evolution of a product or service. The connected customer enables the crowdsourcing process. Through crowdsourcing business decision making processes have shifted from closed approaches to dynamic participative ones that engage stakeholders to optimize results.

The involvement of people into business decision making processes enable small sized businesses to harness the power of the people and access knowledge traditionally available only to larger, more resourceful corporations. As a result crowdsourcing enables smaller businesses to compete on an even basis with larger corporations. Larger sized businesses are able to capitalize on crowdsourcing towards finding new innovative solutions to old and complex problems.