Скачать или смотреть Steve Aylett - Heart of the Original (teaser)

'Nothing new under the sun' is an order, not an observation - and one driven by a strange unspoken fear of genuine originality. Heart of the Original is about the professed desire for originality and the actual revulsion toward it, why the same idea is repeatedly hailed as a breakthrough, how to locate original ideas by thinking spatially, why almost any situation is improved by a berserking hen, why obvious outcomes are declared unexpected or 'unthinkable', why history is allowed to repeat, and whether humanity wants to survive - true originality increases a planet's options. As well as a secret history of where and when certain ideas appeared first, it's a creativity manual and a rich piece of satire.

Those who burst out thinking in public encounter not only sarcasm and physical aggression but a total lack of legal recourse. I explain how to 'pass' among the mentally dead while remaining alive. This zombie camouflage involves more than merely looking happy.

Real creativity is a ferocity of consciousness. It can be as small as the firestarter spark produced by two words that have never been next to each other before or as stomach-rolling as translating yourself sideways into adjacent dimensions, a nearly-simple rotation of the soul which leaves you radiant with scorn and the precocious levels of seemingly casual opting-out only previously achievable on a framework of pumped, high-tensile resentment. You may even live a life with repercussions. When excluded from human society, don't stop to get it in writing. You are free.

'Originality irritates so obscurely you may have to evolve to scratch it.' - Jeff Lint

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