Скачать или смотреть What Is Attribution Modelling | A Quick Explainer For Ecommerce Owners

Ever wondered which marketing channel deserves the credit for your sales? Attribution modeling unlocks the secrets! This video gives e-commerce owners a quick explainer of attribution models, breaking down how they track the different touchpoints influencing a customer's journey.

Learn how to choose the right marketing attribution model for your business, whether it's focusing on the first click, the last interaction, or somewhere in between.

Timestamps
00:00 – Introduction to the topic of attribution models in e-commerce and their importance for marketing effectiveness and ROI.
01:00 – Explanation of First Click Attribution.
03:00 – Explanation of Last Click Attribution.
08:00 – Overview of Data Driven Attribution.
14:00 – Recap of the key points covered, including the pros and cons of each attribution model and their impact on marketing strategy.

If you found this episode helpful or would like to learn how we can support your brand, feel free to reach out! Visit https://www.syte.co.za/contact-us for more information. We’d love to help you grow!