Neuromarketing explained

#NeuroMarketing
#MarketingPsychology
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A lot of strategies used in organizations off late is based on the scientific evidences. Studies on human psychology, neuro-association has been particularly very helpful in dealing with people. Using some of the scientific methods and combining it with management strategies, management guru’s like Paul Robinson (http://www.paulrobinson.in) have contributed in creating effective and result oriented strategies which can be applied in team building, client service, customer care, marketing, talent acquisition and retention, people development, etc. For more details visit http://crashcoursemba.com

Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author

Recommended books:
‘The Buying Brain: Secrets for Selling to the Subconscious Mind’ by A K Pradeep https://goo.gl/eWXFPi
‘Buyology: Truth and Lies About Why We Buy’ by Martin Lindstrom https://goo.gl/dQm5pN
‘Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain’ – https://goo.gl/Cc4XLw