Dean Crutchfield – The Business of Service Innovation

Dean Crutchfield on Service Innovations in Business | NEXT Service Design 2013

🌟 "Service innovation is the best opportunity to change the world we have right now."
At NEXT Service Design 2013, freelance brand advisor Dean Crutchfield delivered a powerful keynote on the transformative potential of service innovation and the risks for businesses that resist change.

In this engaging talk, Dean explores:
✅ Why 65% of global businesses rely on services—and why innovation is essential
✅ The pitfalls of corporate complacency and leaders who fear innovation
✅ Why Germany is a leader in embracing service-driven innovation
✅ Memorable insights, including: “There are three ways to lose money: gambling, divorce, and innovation.”

🔥 If your business is service-based, this keynote offers vital lessons on staying relevant and driving change.

📌 Watch now to learn how service innovation can reshape industries and create opportunities. Like, comment, and subscribe for more talks on innovation and business transformation!

#ServiceInnovation #NEXTServiceDesign2013 #DeanCrutchfield #BusinessTransformation #ServiceDesign #innovationleadership
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