Make Your Consulting Firm the 'Low-Risk' Choice: Proven Brand Strategies to Win Clients

Описание к видео Make Your Consulting Firm the 'Low-Risk' Choice: Proven Brand Strategies to Win Clients

The decision to work with a new firm carries a lot of risk for your prospective clients. Sure having an existing personal relationship with someone at the company can help immensely. But what if that relationship doesn't exist? How do you de-risk the buying decision? Mark Zweig has built the leading consulting firm in the AEC industry, and Mike Grinberg will dive into how he has made the Zweig Group the low-risk choice for clients.

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