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Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 18 tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

Prepare
Plan
Promote
Execute
Follow-Up
Measure

There are 18 premium tools & templates linked inside of this playbook to facilitate the process.

Event Marketing Maturity Assessment
Event Marketing Strategy Scorecard
Executing an Event Marketing Plan
Events Manager Job Description
Event Management RFP Template
Events Database Template
Tradeshow Evaluation Matrix
Conference Planning Checklist
Conference Budget Template
Conference Management Database
Conference Agenda Checklsit & Timeline
Venue Evaluation Matrix
Post Conference Survey
Code of Conduct Policy
Tradeshow Lead Capturing Form
Tradeshow Evaluation Checklist
Lead Scoring Template
Event Marketing Metrics Dashboard

Bonus - Webinar Program Methodology

Bonus - MarCom Plan Methodology