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Every Realtor dreads it: that moment when you have to tell your seller it’s time to drop the price.

Most agents guess. The pros don’t.

In this episode of The Leads Are Sh*t, Andrew Fogliato (Real Estate Magazine and Just Sell Homes) and Taylor Hack (Hack & Co., RE/MAX River City) break down The Price Change Playbook. The system top agents use to decide when, how much, and what to say when it’s time to adjust pricing.

You’ll learn:
How to introduce price changes without losing trust
The data points that prove your case every time
The Goldilocks Pricing Method (too hot, too cold, just right)
How to use timing and psychology to trigger new buyer attention
Why price changes fail and how to make them work in your market

If you’ve ever had a seller say, “I need to get this much”, this episode is your playbook for handling it like a pro.