Google's Claim: Get Up to 40% More Views with Multi-Format Video Ads

Multi-format video ads are a new feature in Google Ads that allow you to show your video ads across all three ad formats: skippable in-stream ads, in-feed ads, and YouTube Shorts.
This means that your video ads can be shown before, during, or after other videos on YouTube, as well as in the YouTube search results and in YouTube Shorts.
Google claims that advertisers who use multi-format video ads saw an average increase of 40% in views.

If you're looking for a way to get more views for your video ads, then multi-format video ads are a great option to consider.

Once your campaign is created, Google will start showing your video ads across all three ad formats: skippable in-stream ads, in-feed ads, and YouTube Shorts.

Tips for maximising your chances of success with multi-format video ads

Here are some tips for maximising your chances of success with multi-format video ads:

Create high-quality video ads that are engaging and relevant to your target audience. Your video ads should be well-produced and informative, and they should be relevant to the people who are most likely to be interested in your product or service.
Use clear and concise targeting options to reach the people who are most likely to be interested in your product or service. You can target your video ads based on demographics, interests, and even keywords that people are searching for on YouTube.
Set a realistic budget and track your campaign results closely so that you can make adjustments as needed. It's important to set a budget that you are comfortable with, and it's also important to track your campaign results closely so that you can see what's working well and what's not.

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Cheers,

KC