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Your Halloween PPC Campaigns Are Burning Money — Here’s Why.

Every Halloween, sellers panic-launch ads hoping to ride the seasonal wave.
They double bids, expand budgets… and wonder why ACOS spikes instead of sales.

The truth?
Most Halloween campaigns fail not because of bad products — but bad structure.

Here’s what’s going wrong:
1️⃣ No pre-season data check.
You reused last month’s keywords. But Halloween intent is different — urgency + impulse.
2️⃣ Overlapping campaigns.
Multiple ad sets target the same keywords. You’re bidding against yourself.
3️⃣ Ignored placement data.
Top-of-search converts 2x better in October. But few sellers analyze it daily.
4️⃣ Unfiltered auto campaigns.
They collect irrelevant traffic (“Halloween ideas,” “free printable,” etc.) that never converts.
5️⃣ No keyword isolation.
You can’t scale what you don’t separate — branded, generic, and seasonal keywords need distinct tracking.

How winning sellers fix it:
➝ Use structured campaign segmentation.
➝ Identify wasted spend with PPC Analyzer Tool (coming soon).
➝ Add negative keywords weekly.
➝ Optimize bids by placement, not emotion.

This season rewards the sellers who use data, not drama.

CTA:
At Amzonics, we help sellers transform chaotic Q4 ad accounts into clean, profitable systems.
Here’s how to join in:
1️⃣ Like this post if you’re done guessing what your PPC data means.
2️⃣ Repost to help other sellers prepare smarter for Halloween campaigns.
3️⃣ Visit services.amzonics.com and see how our PPC team structures campaigns that scale through Q4 without burning budgets.