Find Your Why A Practical Guide for Discovering Purpose for You and Your Team Simon Sinek, David ...

Purpose-driven people and organizations are more successful and fulfilled, and they contribute more to the world around them, according to Simon Sinek, best-selling author, coach, and popular TED Talk speaker. Find Your Why distills Sinek’s theory and his experience working with organizations and individuals into a workbook you can follow to discover your own purpose and strengths, or those of your organization.


According to Sinek, "finding your Why" means finding the single core belief that inspires you to do the work you choose to do and be the person you want to be in all spheres of your life. He believes every individual and organization has a purpose, though not everyone has discovered theirs or put it into words.


In this guide, we’ll explore Sinek’s steps to understanding and living your purpose and your organization’s. We’ll also highlight some of the critiques Sinek received for his approach, as well as alternatives to his theory and to the process he advocates for finding your purpose.