Sensara's Hybrid TV platform

I’m Bharath, CEO of Sensara, and I am about to take you through the Sensy Hybrid experience on Connected Smart TVs.
We’ve put together an intelligent, contextual and interactive experience for Television - one that is hybrid in nature, and brings the best of Broadcast and Internet worlds together.

In TVs we are a part of, you’ll see beautiful tiles displaying what’s running on TV - mixed with all your favourite stars, TV apps and online shows.

Clicking on show tiles takes you directly to the shows - without having to worry about the source, set-top box, channel or apps it is on.

Not just that, we put intelligent overlays on top of the content you are watching that make it easy to discover relevant people and videos - from the Internet and your apps.

This experience covers all types of shows, channels and languages and is the best recommender system available for Broadcast TV today.

See the ease with which we jump from Broadcast TV to the Internet and back.

Our technology can even identify interesting and popular people on the screen - and give notifications for you to explore further.

And when an ad break starts, we enter a whole new dimension - putting useful actions on top of trailers and products, bringing much needed continuity from the Broadcast world to the Digital world.

Watch how easy it is to convert trailers to favourites and set reminders.

Watch how easily we can augment commercial actions on top of product advertisements - extending the brand’s engagement and even connecting to fulfilment partners. You can even contextualise one product with all the relevant others that have a TV presence.

Sensara’s technology is language agnostic, heavily automated, works across all TV channels with ease. It is the largest bridge between Broadcast and Digital - ever made.