Sustainability isn’t about perfection—it’s about progress! Learn how small steps can lead to big environmental change.
In this episode of Via Vino: The Vino Supraja Podcast, we speak with Sruti Harihara Subramanian, founder of Goli Soda, about her decade-long journey in sustainable living and eco-conscious entrepreneurship. Since 2013, Sruti has been dedicated to promoting sustainability, making eco-friendly products accessible, and educating consumers about greenwashing. She shares insights into the challenges of running a sustainable business, the importance of ethical consumerism, and how to identify truly sustainable products. The conversation delves into the power of community engagement, the role of workshops in spreading awareness, and why gradual change is key to a more sustainable lifestyle. Sruti emphasizes the need for responsible consumption, reducing waste, and adopting sustainable practices in everyday life. She also discusses how businesses can lead by example in ethical production and circular economy solutions. Whether you're an advocate for zero-waste living, an entrepreneur looking to create a sustainable brand, or someone eager to learn how to make more conscious choices, this episode is packed with valuable insights. Tune in to gain a deeper understanding of sustainability, ethical business practices, and the collective effort needed for meaningful environmental change. Subscribe now for more inspiring conversations!
Topics
The journey and motivations behind the founding of Goli Soda.
The importance of sustainability in everyday life and consumer habits.
Challenges in educating the public about sustainable living.
Strategies for making eco-friendly products accessible and appealing.
The role of community engagement and workshops in promoting sustainability.
The evolution of Goli Soda's product offerings focusing on personal and home care items.
The issue of greenwashing in the sustainable product market.
The impact of sustainability efforts in various industries, including film.
The significance of leading by example in promoting sustainable practices.
The ongoing challenges and opportunities in the sustainability landscape post-COVID-19.
Key Takeaways
'Every time I used to come back from my shoots when I come back to Chennai, I see these overflowing dustbins and I'm like, oh, and it's so typical of us to put the blame on the government or the municipality for not taking care of it, but what struck me was the trash from my house is also going into that dustbin, so what am I doing about it?'
'Sometimes it's best to be a role model rather than picking up a fight with the other person and forcing it. When you force somebody to be something or do something, it's not going to have a lasting impact. It has to come from within.'
Connect with Sruti:
/ golisodastore
https://golisodastore.com/
/ happywandererfilms_in
/ srutihari
About the Host:
Vino Supraja is a beacon of sustainability in fashion,
Pioneering eco-conscious practices with her eponymous brand. As its founder and creative director, she's an award-winning designer, speaker, author, and architect. Vino collaborates closely with grassroots artisans from rural India, ensuring their welfare while crafting exquisite pieces. Her work champions ethical fashion, paving the way for a more sustainable industry.
Follow Vino Supraja:
http://vinosupraja.com
Instagram /
Facebook / vinosuprajadesigner
Youtube / @vinosupraja
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