Is Video the Future of Car Sales? ft. TVS | The Commerce Connection

Tune in to our latest episode of The Commerce Connection featuring Abhay Tandon, the Co-founder of Monet! 🎙️

Abhay shares his journey from corporate innovation at Accenture, Target, and Lowe's to making groundbreaking strides at TVS Motor Company. He discusses the future of video commerce, how it enhances customer journeys, how brands can create authentic connections with customers and the power of personalized digital experiences.

Learn how TVS achieved a 30% conversion rate, 37% engagement rate, and 3000% ROI through innovative video strategies. Don't miss this insightful conversation!

0:00-1:40 - Teaser & Introduction
1:40-5:25 - About Abhay Tandon, the Co-founder of Monet
5:25-14:35 - Why did the auto industry need video commerce?
14:35-21:36 - Content Strategies for Short Videos & Live Streaming
21:36-28:17 - Tracking KPIs & Funnel Analysis
28:17-32:25 - How to Scale with Video Commerce
32:25-37:30 - Customer Reactions to Video Commerce
37:30-43:56 - Allocating Sales and Marketing Budgets
43:56-49:00 - TVS's experience with Swirl
49:00-52:00 - Emerging Technologies to Look Out For
52:00 - 1:00:16 - What Does Monet Do?

About the Commerce Connection
The Commerce Connection (TCC) is a knowledge hub launched by Swirl. It aims to bridge the gap between brands and audiences in the e-commerce world. Through newsletters, podcasts, and blog posts, TCC offers insights and strategies to help brands build authentic connections that lead to better results.

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