Скачать или смотреть Special Episode: CMOs And Marketing Leaders Answer Two Revealing Questions

This special (YouTube-only) episode of the show was recorded live on tape at this year’s Forbes CMO Summit in London. I’m always interested in seeing where there are commonalities, nuances, and differences in fundamental definitions and opinion among the world’s most influential marketers. So, to this end, we asked a couple of dozen of the attendees at this year’s Summit the same two questions:

1. What is marketing today—and, given what’s changed and changing, will it be the same tomorrow ?

2. If a huge company CEO came up to you and said, “I don’t understand marketing, but need to,” what are the first things you’d want them to know, and why?

Before you watch, consider your own answers and then see how yours line up with those from this extraordinary group of CMOs and marketing leaders.

Subscribe to FORBES: https://www.youtube.com/user/Forbes?s...

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership...

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter:   / forbes  
Forbes Video on Instagram:   / forbes  
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.