The world's first climate positive sportswear brand - Presca

Описание к видео The world's first climate positive sportswear brand - Presca

Founders Rob & Guy explain why we have climate positivity at our core.

We've built presca from zero with the aim of becoming the world's first climate positive sustainable sportswear brand.

We're endurance athletes who are passionate about cycling, running and outdoor sports we could see that sportswear was one of the worst parts of a terrible industry, clothing manufacturer is behind ten percent of the world's carbon emissions and over twenty percent of water pollution and less than one percent of clothing is ever truly recycled.

We knew there had to be a better way of making sportswear that would bring together design performance quality and comfort but wouldn't ruin the planet.

A better way of responding to the needs of real athletes everywhere and setting new standards that all sports brands would want to follow in the future.

Our mission is to make sportswear better, better in every sense, the most sustainable highest performing and ethically produced clothing you can buy anywhere.

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