Скачать или смотреть Amazon Books | Bring A Book To Life

Readers bring fictional worlds to life with Amazon Books.

The new creative concept, titled ‘Bring a Book to Life,’ focuses on the idea that books need readers to co-create the worlds that exist. Unlike in other storytelling media, a story in a book doesn’t move forward on its own; it requires the reader’s imagination to give it life. The campaign was borne from the insight that active participation in world-building is a fundamental incentive for readers to pick up a book.

The hero film dramatises the moment a reader opens a book: frozen worlds instantly animate and surge back into action where the reader left off and continue as the reader turns the page. From a samurai duel to a 1950s Berlin train station, a debauched manor and a chaotic post-apocalyptic chase, each world is paused when the reader looks away from the page - and reignites the moment they return.

Credit + Shoutout - Droga5, Accenture Song, Biscuit Filmworks, Revolver, 750mph, Run Get Music.

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