Скачать или смотреть The Zoom Blueprint: How Simplification Won the Video Call Wars

When Zoom launched in 2011, the video conferencing market seemed saturated with giants like Skype, WebEx, and Google. Yet within a decade, Zoom became the default verb for virtual meetings. Its secret wasn’t groundbreaking technology or flashy features—it was a relentless focus on reliability and ease of use. Founder Eric Yuan, a former WebEx engineer, believed that video calls should “just work,” and built Zoom around that single principle.

This episode of The Blueprint deconstructs how Zoom’s obsession with user happiness, one-click joining, and flawless performance allowed it to outpace competitors who were busy adding complexity instead of removing friction.

📚 DEEPER DIVE:
For more on product simplicity, read “The Lean Startup” by Eric Ries.

🔍 SOURCES:
• Interviews with Eric Yuan and early Zoom team members
• Comparative usability studies of video conferencing platforms pre-2020
• Zoom’s S-1 filing and growth metrics

What other products have won by doing less, but better? Let us know below.

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