What is Customer Relationship Management? Benefits of CRM Software

What is customer relationship management: https://searchcustomerexperience.tech...

Customer relationship management involves a combination of practices that ultimately improve customer service relationships. Watch to learn how CRM software helps achieve this goal and drive sales growth.

Customer relationship management, or CRM, uses a variety of strategies and technologies to manage and analyze customer relationships, and assist in customer retention and eventually sales growth.

CRM software is key for this -- it consolidates customer information into a single database so businesses can easily access and analyze customer details for effective marketing.

What CRM software does your business use? Let us know in the comments, and be sure to hit that like button.

Subscribe to Eye on Tech for more videos covering the latest in business technology, including security, networking, AI, DevOps, enterprise strategy, storage, devices and more:
   / eyeontech  

Stay up to date on the latest cloud computing news: https://searchdatabackup.techtarget.com/

Follow us on Twitter:   / @ttbusinesstech  

Like us on Facebook:   / techtargetbusinesstechnology  

#CRM #CustomerRelationshipManagement #EyeOnTech