How China’s Gen Z & Millennials Are Revolutionising Rural Businesses | Young & Rural In China

An increasing number of Chinese youths in their 20s are ditching the promise of cushy careers in the city, for a fresh start in the countryside. It’s part of a very recent trend of urban to rural migration in China, once unimaginable half a decade ago.

In the eastern Chinese province of Zhejiang, over a hundred young individuals, with an average of 25, turned an abandoned quarry in a remote village into Deep Blue – China’s biggest and most popular café that draws in thousands of visitors a week. Not far from the café, a group of young graduates help to rejuvenate a successful rural resort transformed from once abandoned village homes. In a remote village in the province of Sichuan, a former fashion designer ditched her urban dreams to revive the heritage craft of indigo dyeing in her rural hometown.

Discover how Chinese youth are remaking businesses in the country’s remote hinterlands.

00:00 Deep Blue: China’s most successful rural café
18:11 Pingtian village: Long history and unmatched beauty
22:50 Turning abandoned homes into a luxury resort
33:29 Reviving heritage craft: Indigo dyeing in Sichuan

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About the show: Youths in China are ditching prestigious jobs in the city and moving to remote villages, transforming the country’s vast hinterlands. Why is this happening? And how is it changing the rural social landscapes?
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