Скачать или смотреть Generative Engine Optimization Strategy & Tactics [Deep Dive]

Generative Engine Optimization (GEO) is here. Here's how to actually do it.

1. Nail Your Fundamentals

Before you touch a tool or write a prompt, get your messaging straight. GEO is just another channel, and like any other, it's garbage in, garbage out.

Know your positioning, audience, and their jobs to be done.
Without this, GEO is just expensive guesswork.

2. Set Up Proper Tracking

You can't improve what you don't measure. And if you're not measuring referrals from AI tools, you're already flying blind.

Set up GA4 + Tag Manager.
Filter traffic from ChatGPT, Copilot, Claude, Gemini, Grok, etc.
Compare it to your organic search to see what's shifting.

3. Monitor Brand Mentions

Want to know who’s winning the AI visibility game? Tools like Profound and Auderly give you a directional view into which brands are showing up in generative outputs.

Use AI brand visibility monitoring tools to track performance across prompts.
Directional, not perfect, but useful for spotting trends.

4. Ask Better Questions In Sales And CX Conversations

Structured fields give you neat data. Unstructured fields give you insights. The good stuff lives in the messy bits.

Add "How did you hear about us?" to forms (unstructured).
Ask during sales calls: "Was that ChatGPT or Claude?"

5. Build the Right Content

Content that answers real questions and compares real solutions is working. Not clickbait. Not fluff. Just clear, helpful info.

Comparison pages (X vs Y)
"Best of" roundups
Solution explainers
Honest, useful, mid-funnel content
Proprietary data or original research

6. Format Like a Robot Wrote It

These AI crawlers aren't subtle. Be direct. Clear headers, structured FAQs, and on-the-nose language work better than clever copy.

Clear H2s
Subheadings that match the content
Structured FAQs with real user questions
Direct answers that answer the question immediately
Use organization, product, service, FAQ, offer, blogposting, article, person, and other Schema.org structured data

7. Expand Beyond Your Website

GEO rewards brands with consistent digital footprints. Think forums, communities, reviews—anywhere real humans talk.

Mentions on Reddit, LinkedIn, G2, Wikipedia
Be consistent, detailed, and worth quoting

8. Prep for Fewer Clicks

Top-of-funnel is getting swallowed by AI answers. That means nurturing and converting what traffic you do get is more important than ever.

AI Overviews and snippets are eating top-funnel
Nurture through email, communities, YouTube
CRO matters more than ever

Bottom Line:

GEO isn't replacing SEO. It's just evolving it. Still about great content, clear messaging, and actually helping people.