Скачать или смотреть From A College Idea To An EV Revolution | Inside Ather Energy | Bharat Journey EP 04

Ather Energy: Redefining India’s EV Future
From showcasing its first prototype to becoming one of the most innovative EV players in India, Ather’s journey has been a story of resilience, design excellence, and bold ambition. In this exclusive feature, we sit down with Ather’s co-founders to explore their vision, challenges, and the milestones that shaped the company.
Get a rare inside look at how Ather built its first product, the design philosophy behind the Ather 450, and the evolution into flagship models like the Rizta and 450 Apex. Hear candid insights about building a passionate customer base, tackling production challenges, and navigating India’s competitive EV market.
Discover how Ather is blending cutting-edge R&D, data-driven product improvements, and a long-term vision to power the next phase of India’s mobility revolution.

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0:00 - A Glimpse into Ather Energy
0:57 - The Early Days
4:33 - Co-founders need to be complimentary
5:16 - Why the name Ather?
5:53 - First Ather product showcased
6:57 - Ather design philosophy
8:21 - Launch of the Ather 450
8:50 - Challenges with first product
10:50 - Solving the identity crisis
11:43 - Engineer drive production to process driven production
13:07 - Ather 3.0
14:25 - Ather Rizta launched
14:56 - How important is R&D to Ather?
16:38 - Has data helped improve products?
17:43 - Ather’s push for profitability
18:44 - Ather’s future plan
18:58 - How Ather built a passionate customer base
20:31 - Infinite Cruise on Ather 450 Apex
21:39 - Challenges with the new EL Platform
22:44 - Is this Ather’s ticket to go mainstream?
23:17 - Founders long term vision
23:38 - Outro

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