An Inside Look at How We Built Swapstack (feat. Jake Singer & Kelly Claus)

As the sixth and final session of Bubble’s virtual How to Build Day 2024, this live webinar features an interview with the co-founder and developer of Swapstack, a newsletter app built on Bubble that was recently acquired by email marketing platform beehiiv.

They tour the app live while discussing how it was built and how they navigated their collaboration, all while answering audience questions in the chat.

Speakers: Jake Singer & Kelly Claus
Moderators: Sam Morgan & Andrew Vernon

0:08 - Introduction
0:41 - Overview of Swapstack’s story
9:38 - Demo of Swapstack user journey
12:28 - The problem Swapstack solves
15:19 - Roundtable discussion of Jake & Kelly’s build process
16:37 - Interviews & research
18:00 - Q/A: Planning vs building?
22:57 - Technical research
24:05 - Flow planning
28:08 - UI design
29:30 - Database design
30:33 - Q/A: Bubble experience?
32:38 - Q/A: Why Bubble for Swapstack?
34:26 - Q/A: Growing a userbase on Bubble?
26:18 - Build strategy
37:43 - Building together: splitting up the work
38:33 - Building together: reusable elements
41:29 - Q/A: Why reusables?
43:21 - Wrap-up: last thoughts

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Bubble is a software development platform that enables anyone to build and launch web applications without writing code. Rather than specializing in one or two aspects of web development (like designing landing pages or building databases), Bubble’s full-stack visual programming interface does it all. That means anyone from first-time entrepreneurs to enterprise-level companies can take an idea from concept to fully functional, scalable reality — faster and cheaper than you could with just code.

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