How to Make a Perceptual Map (Positioning Map) in Excel | Perceptual Mapping Examples

In this video, you will learn how to create a perceptual or positioning map in Microsoft Excel. A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. In this video, I have explained How to Make a Perceptual Map in Excel 2016. You can also make perceptual map using excel 2013, 2019, 365, etc. by following the guideline as explained in this video.
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