Скачать или смотреть 19. Douglas McGregor’s Theory X and Theory Y| MCQs on Motivation

In this video, I have explained about the famous Douglas McGregor’s Theory X and Theory Y.
I have also included MCQs on Motivation
“Motivation is the complex set of forces starting and keeping a person at work in an organization. Motivation is something that moves the person to action, and continues him in the course of action already initiated.” Robert Dubin

Theories of Motivation are:
Maslow’s Hierarchy of Needs
Alderfer's ERG Theory
McClelland – Need for Achievement, Affiliation and Power
Frederick Herzberg’s Two Factor Theory
B.F. Skinner’s Reinforcement Theory
Victor Vroom's Expectancy Theory
J. Stacey Adams’ Equity Theory
Locke’s Goal Setting Theory


Motivation, Morale and Incentives: Theories of Motivation; How Managers Motivate; Concept of Morale; Factors determining morale; Role of Incentives in Building up Morale.

A video lecture on important motivational theories such as need hierarchy theory, two factor theory, theory X and theory Y, Achievement theory, ERG Theory, Goal setting theory, Reinforcement theory and expectancy theory.

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