Скачать или смотреть Ways to Avoid False Advertising Pitfalls in Healthcare

A very important consideration for your advertising is that if your advertising or marketing makes any mention of the cost of goods or services you provide, it must in general fully disclose any variables or factors that can change those costs and fees. In fact, certain phrases are specifically banned in price advertising, like “as low as.” If you include price advertisement in your marketing, you must be ready to provide verifiable data to back it up.

Next, you have to be cautious of making scientific claims, because the California code disallows scientific claims in advertising “that cannot be substantiated by reliable, peer reviewed, published scientific studies.” If you make a scientific claim about your product or treatment that’s unsupported by the scientific literature as described by the statute, you are entering dangerous waters, which could well be deemed false advertising.

For more resources:
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