In this episode of TAXI TV, we'll teach you the best ways to get your music picked and heard in a TV commercial! Landing a deal in a TV commercial usually has a pretty big money payout to you too! However, writing music targeted to pitch for ads and commercials is a fair amount different from writing music for yourself or other artists. In this episode, you'll learn the best tips to keep in mind when writing in order to help you land music deals for commercials! We'll show you some examples of music that was picked by our A&R team to be forwarded on for a TAXI Listing Opportunity for a TV commercial! That way you can put our advice into context. ;)
Here is the original TAXI Listing Opportunity below:
RHYTHMIC INDIE FOLK SONGS with Male or Female Vocals are needed by an A-List Film/TV Music Licensing Company. They’re looking for great, Mid-to-Up-Tempo Songs in the general stylistic ballpark of acts like (but not limited to) tUnE-yArDs, The Lumineers, Anna Kendrick, etc., etc., etc. Please listen to the following references to get in the general ballpark of what they need:
“Water Fountain” by tUnE-yArDs
“Ho Hey” by The Lumineers
“Cups” by Anna Kendrick
Please submit well-crafted Songs with catchy, modern melodies, fresh lyrics, and a chorus that’s super memorable. Having a punchy, rhythmic quality (cups, claps, stomps, smacks, whacks, or hits) should work in your favor for this pitch! Your overall production can be relatively simple, or it can have a fuller band sound, but it should be somewhat consistent with the references above. Having a solid vocal performance that has a cool, Indie appeal should help get your song to the top of the list for this pitch! Awesome drums/percussion will get you to the top with some whipped cream and a cherry!
Quoting the Library’s CEO: “A big part of this pitch is vocals + drums. A back and forth feel, as well as interaction of vocals and drums that has a really powerful effect is what we’d like your members to channel.”
Note: This Company has an incredible track record of Big Deal TV Commercial placements under its belt, so they’re going to be looking for excellence in what we forward to them. Please note that music that might be good enough for “standard” music libraries probably won’t be good enough for this company! The bar is high, but this is a company you really want pitching your music!
Lyric themes can vary, but should have an approach that’s in the general wheelhouse of the references above. Simple, direct lyrics could work better than complicated metaphors. Avoiding references to specific names, dates, times, brands, places, and profanity is also a good idea. Please do NOT copy the referenced artists or songs in any way, shape, or form. Use them as a general guide for tempo, tone, and overall vibe. Genre-appropriate Broadcast Quality is needed.
This company offers a NON-EXCLUSIVE, 50/50 split. You’ll split all upfront sync fees 50/50. You'll get 100% of the Writer's share. The Publisher will get 100% of the Publisher’s share. You must own or control your Master and Copyright to submit for this pitch. Please submit as many Songs as you’d like, online or on CD. All submissions will be screened and critiqued by TAXI and must be received no later than 11:59PM (PDT), on Wednesday, October 25th, 2017. TAXI #S171025LF
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