From Court to Cash Register | Parker Bushnell, Director of Retail for the Utah Jazz

Описание к видео From Court to Cash Register | Parker Bushnell, Director of Retail for the Utah Jazz

In this episode, we sit down with Parker Bushnell, the dynamic Director of Retail for the Utah Jazz. Parker shares details about the team's retail strategies, including their partnerships with licensed NBA vendors and the critical role of e-commerce in reaching Jazz fans beyond Utah. He discusses the importance of exclusive, arena-specific merchandise and the efforts to keep pricing competitive with broader retail outlets. Tune in to hear how the Jazz are innovating their retail approach, impacting both local and global fans, and breaking sales records with unique, fan-driven products.

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