Скачать или смотреть The PESO Model Explained | The Ultimate PR Strategy for Modern Marketing

Unlock the power of modern public relations with the definitive guide to the PESO Model. In this presentation, we break down the revolutionary framework created by Gini Dietrich that integrates Paid, Earned, Shared, and Owned media into a single, powerful strategy for building brand authority and driving measurable business results.

This isn't just theory; this is the blueprint modern communicators use to prove their value and transform PR from a cost center into a revenue driver. We'll explore the history of the model, deconstruct each of the four pillars, and show you exactly how they work together to create an unstoppable multiplier effect for your content.

Whether you're a PR pro, a marketer, a business owner, or a student, this deep dive into the PESO model will give you the tools you need to build a future-proof communications plan.

Timestamp:

00:00:00 Intro: The PESO Model
00:01:30 Why PESO is a Game-Changer
00:04:45 The History of the PESO Model
00:06:49 Owned Media: Your Content Foundation
00:08:31 Earned Media: The Credibility Builder
00:09:58 Shared Media: The Community Engine
00:11:23 Paid Media: The Strategic Amplifier
00:14:49 The Multiplier Effect: Integrating PESO
00:16:17 How to Implement PESO (Year by Year)
00:18:02 PESO in the Age of AI

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