Скачать или смотреть The art of messaging and positioning in product marketing with Eric Thum

In this episode, Tom Amitay sits down with Eric Thum, Head of Marketing at VTS. Eric shares his expert insights into developing compelling brand narratives that truly resonate with B2B audiences and drive growth.








Hear Eric break down how VTS takes a bold, creative approach to branding, such as their recent "Kill the Key Card" campaign for their tenant experience product.








He also dives into how to create authentic, influential customer storytelling through video content, discussing how VTS leans heavily on testimonials from their top customers. He also discusses balancing quality vs. velocity for content production.








More about Entail AI:



Website: https://entail.ai/?utm_source=podcast...



LinkedIn:   / entailai  








More about Eric Thum:



LinkedIn:   / ericthum1