The Marketing Mix Explained: The 4 Ps of Marketing

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start to learn marketing. The product creates value, the price captures value, the place delivers value, and promotion communicates value.
Filmed in Vicenza, Italy
Topic 1: Introduction to Marketing
#marketing

YouTube Advice Playlist:
   • YouTube Tips & Advice  

Marketing Training Playlist:
   • Marketing Videos  

I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses
or on our future site http://www.professorwolters.com

Follow us on Facebook:   / professorwolters  

Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"
   / woltersworld  

Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store

Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
https://amzn.to/2L55pDR

Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
https://amzn.to/2YEIQ0J

Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
https://amzn.to/2WbTNFH

Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
https://amzn.to/35AWqUs