Скачать или смотреть How Do You Measure The ROI Of In-app Customer Support? - Customer Support Coach

How Do You Measure The ROI Of In-app Customer Support? Ever wondered how businesses determine the true value of their customer support efforts? In this video, we’ll walk you through the key methods and metrics used to evaluate the return on investment (ROI) of in-app customer support. We’ll start by explaining the basic formula for calculating ROI and what costs and revenue sources to consider. You’ll learn how support impacts sales, customer retention, and overall satisfaction. We’ll also cover important operational metrics like response times, resolution rates, and first-contact fixes that reveal how efficiently your support team is working. Additionally, we’ll discuss how behavioral data and customer feedback can provide deeper insights into support effectiveness. The video highlights the importance of tracking cost savings from automation and self-service options, which can significantly reduce support expenses. Finally, we’ll share tips on leveraging analytics tools and establishing baselines to measure progress over time. Understanding these elements helps you make smarter decisions, improve customer loyalty, and demonstrate how support efforts contribute to business growth. Whether you’re a support manager or business owner, this guide will help you see the full picture of your in-app customer support’s impact. Subscribe for more tips on delivering excellent customer service and boosting your business success!

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About Us: Welcome to Customer Support Coach! This channel is dedicated to equipping you with essential customer service tips and strategies that enhance your skills in effective communication, handling customer complaints, and mastering call center best practices. Join us as we cover topics like conflict resolution, email and chat support, and customer retention strategies, all aimed at improving customer experience management and satisfaction metrics.