Setup Google Ads Remarketing with Google Analytics and Google Ads

Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics 4 (GA4) and using the dedicated Google Ads remarketing tag (Google Tag) with Google Tag Manager.

YOUR EXTRA RESOURCES:
○ Link Google Analytics and Google Ads –    • How to Check Data and Link Google Ads...  
○ Google Tag Manager Course – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager tutorials –    • Google Tag Manager Tutorial - Getting...  
○ Google Ads Course – https://www.lovesdata.com/courses/goo...
○ Google Analytics tutorials –    • Google Analytics 4 Tutorial 2024 – Ho...  

JUMP TO A TOPIC:
00:00 Introduction to remarketing
00:45 Check accounts are linked
02:04 Create audiences in Google Analytics
07:29 View remarketing lists in Google Ads
08:15 Create audiences in Google Ads
09:32 Adding the Google Ads remarketing tag
13:22 Create a remarketing campaign
17:30 Using audience lists as observations
18:39 Next steps

#googleads #remarketing #retargeting

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