Скачать или смотреть "You don’t stop learning as a marketer, and you shouldn’t" | Laura Holton of The Adaptavist Group

Laura Holton, Head of Field Marketing at The Adaptavist Group, shares her perspective on building intentional, experience-led marketing that drives real commercial impact. Leading a globally distributed team across events, executive engagement, and pipeline acceleration, she reflects on shifting from volume to value, strengthening sales alignment, and prioritising trust over activity. Laura explores why accountability, creativity, and focused account-based experiences are essential to delivering sustainable growth in today’s fast-paced technology landscape.

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