Successful Luxury Streetwear Brands have THIS in Common - (4 Key Design Principles)

In this video, I break down the four essential design principles that all luxury streetwear brands use: aesthetics, craftsmanship, fabric choice, and functionality.

I analyze how top brands like Fear of God, Rick Owens, Off-White, and more apply these principles to create elevated products that command high price points. I also share how I'm applying these concepts to my own brand, Pathos of Things.

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My brand: https://pathosclo.com/
My Instagram:   / csdrago  


#StreetwearDesign #LuxuryFashion #PathosOfThings #FashionAesthetics #Craftsmanship #StreetwearCulture #FashionBusiness #HighEndStreetwear