Скачать или смотреть The new Oracle Responsys

Oracle released a new version of it’s versatile Omni Channel platform Responsys in 2021. This new version is a cut down version of the Software which has been redeveloped on Oracle’s Gen2 Infrastructure. During the revision Oracle has taken the opportunity to redevelop the fundamental way the platform actually works, making a host of improvements to the process of building campaigns. Oracle intends on migrating all Responsys Customers onto the new infrastructure

This Kyte perspective is an opportunity to discuss:
What these latest Responsys changes are
How the changes will support automation and minimise the marketers workload
How further personalisation and integrations will support the connected customer's expectation
Debate upgrade considerations for existing Responsys customers