Dan Kennedy: How To Raise Your Status And Influence With Clients

Join us for an unparalleled masterclass designed specifically for MSP owners looking to dramatically elevate their business success. In this detailed session, we delve into the nuances of money, value perception, and the essential alignment between your business operations and the natural flow of money. Discover how to achieve unparalleled autonomy, freeing yourself from the constraints that typically bind business owners, and learn to craft a business that truly serves your lifestyle and aspirations.

00:00 - Introduction: Understanding Money and Its Impact on Business
01:36 - The Kardashian Phenomenon: Lessons on Value and Perception
03:52 - Aligning Your Business with the Movement of Money
05:51 - Autonomy in Business: Achieving Freedom and Profit
07:37 - The Significance of Life Expectancy in Business Decisions
09:41 - Balancing Money Making and Quality of Life
11:08 - Breaking Industry Norms for Business Success
13:09 - Personalizing Your Business Around Passions
14:49 - Strategies for Gaining and Maintaining Autonomy
16:41 - How to Transform Your Business Model for Greater Success
18:22 - The Importance of Creating Your Own Context in Business
20:08 - Challenging Industry Norms and Innovating Your Approach
22:04 - The Secret to a Successful Sales System: Predetermination
24:02 - Understanding and Utilizing the Power of Perception
25:31 - Leveraging Celebrity and Authority in Your Field
27:09 - Transitioning from Vendor to Trusted Advisor
28:50 - Effective Pricing Strategies for MSPs
30:28 - The Power of Rationale in Pricing and Selling
33:28 - Achieving Predetermination in Your Sales Process
35:02 - The Crucial Role of Perception in Fee Structures
36:57 - Strategies for Establishing Value Beyond Deliverables
38:44 - Enhancing Your Status and Attraction in the Market
40:23 - Insights on Creating Dramatic Urgency in Your Offers
43:44 - Building a Business That Serves Your Lifestyle Goals
45:27 - Leveraging Unique Authority for Business Growth
47:24 - Key Factors Influencing Fee Acceptance and Elasticity
49:11 - Importance of Context in Pricing Strategy
50:37 - Final Thoughts: Shifting Your Business Mindset for Success

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Free one-on-one consultation - https://www.itmarketingplan.com/it-ma...

In 60 minutes or less we'll show you how to get in front of more high-quality prospects that WANT your services and are ready to buy.

About Technology Marketing Toolkit:

There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

Website - https://www.technologymarketingtoolki...