Creating India's First Luxury Pen Brand | Sign Up Startup Podcast | Mohish Jain | EP 6

Creating India's First Luxury Pen Brand | Sign Up Startup Podcast | Mohish Jain | EP 6

Today our guest is Mohish Jain who is founder of Picasso Parri, India's first premium pen brand.

In this exciting video, we take you on a journey to explore the creation of India's first luxury pen brand! Join us as we delve into the innovative process of designing and manufacturing premium writing instruments that blend tradition with modern craftsmanship.

Discover the inspiration behind the brand, the challenges faced in establishing a premium identity in a competitive market, and the meticulous attention to detail that goes into each pen.

Whether you're a pen enthusiast, a budding entrepreneur, or simply curious about luxury goods, this video is packed with insights and inspiration. Don’t miss the chance to witness the birth of a new era in Indian luxury stationery! Subscribe for more content on entrepreneurship and innovation!

Link to Picasso Parri Pen (Buy) - https://amzn.to/46JJjzJ

Time stamps:
0:00 - 0:46 Intro
0:47 - 1:55 Introduction
1:56 - 8:36 Background
8:37 - 22:12 Father's business
22:13 - 26:44 How to start a business on Amazon
26:45 - 28:34 Setting up on Amazon
28:35 - 32:06 Pen business costs and customization
32:07 - 34:43 Importance of pricing
34:44 - 38:00 Showing the actual product
38:01 - 39:16 Manufacturing process
39:17 - 40:21 Market demand
40:22 - 41:56 Is Parker brand is your competition?
41:57 - 44:20 Marketing channels
44:21 - 47:49 Actor vs. Entrepreneur challenges
47:50 - 49:50 Is becoming an actor is difficult?
49:51 - 53:15 Stick with passion or choose plan B?
53:16 - 58:00 Marwari's and their Business success
58:01 - 1:04:17 Work life balance as entrepreneur
1:04:18 - 1:05:18 Advice to your younger self
1:05:19 - 1:07:06 Outro

Our Gears

AUDIO GEARS
FININE MIC https://amzn.to/3LF4fhA
MIC STAND https://amzn.to/3zXUybN
USB HUB https://amzn.to/4d0bYmu

VIDEO GEARS
CAMERA - SONY ZV-E10 https://amzn.to/3WEVpqF
LENSE- SIGMA 16mm https://amzn.to/3WGruyq
TRIPOD https://amzn.to/46ksxXT

LIGHT GEARS
DIGITECK KEY LIGHT https://amzn.to/3yjRVAr
GODOX SOFT BOX https://amzn.to/4c4JYgl
LIGHT STAND https://amzn.to/3YrFNYZ🔔 Subscribe to our channel for more insightful content on startups and entrepreneurship!
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