Скачать или смотреть Link Mobility - Scary SMS

Full project case: https://www.parabel.studio/work/link-...

Credits:
Year: 2022
Client: Link Mobility
Agency: NXT
Production: Parabel
Sound: SyncPoint

A simple SMS can change someone's day for the better. With this belief in mind, Link Mobility entrusted us with the responsibility of not only crafting a new visual universe, but also creating a captivating character that we can establish a strong bond with. This character will embark on a journey of growth and success, showcasing the transformative power of Link Mobility's mobile messaging and communication solutions.

We created a new character for Link Mobility who serves as a brand representative. Additionally, a supportive robot companion has been made to accompany the main character on their adventures. These carefully crafted characters star in animated shorts that demonstrate the capabilities and benefits of their SMS services in a fun and engaging manner.

So far, we have produced two animated shorts that highlight Link Mobility's solutions.

A major aspect of the project was developing the character, Linka. The goal was that she would be easily recognizable by audiences as Link Mobility’s brand representative. To achieve this, we conducted several informal brainstorming sessions together with the client to establish her backstory and defining personality traits. This will serve as the foundation for future narratives, allowing us to explore their world more deeply. It was crucial to solidify these details before delving into the character design phase, as the design serves as a visual manifestation of her unique personality.

The client was extremely happy and proud of their new brand ambassador. The ad campaign was a big success, exceeding expectations in terms of exposure, engagement, and conversions. A lot of people watched the entire video, showing that the animation made a strong impression. The campaign was also cost-effective, giving them a good return on their investment. Overall, the campaign's achievements show that it reached and engaged with the right people, leading to positive results.

We're really excited about the outcome and are eager to continue working with Link Mobility, finding new ways to showcase their services.