Does Your Brain Force You To Stereotype?

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We all stereotype immediately and unconsciously all the time but what exactly is happening in the brain when we do? Why do we stereotype at all?

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Previous Series:

Why Fear Is Our Most Valuable Trait?:    • How Fear Is Wired In Our Brains  

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Sources:

The Psychology Of Stereotypes:
http://abcnews.go.com/2020/story?id=2...

“In a world of survival of the fittest, it makes sense that animals are hard-wired with a basic instinct that has them making snap judgments about their predators."

Figure 4: Stereotyping Network:
http://www.nature.com/nrn/journal/v15...

“Neural structures that underlie components of intergroup stereotyping."

Your Brain On Stereotypes And Brand Identities:
http://brainalchemist.com/2010/08/27/...

“What comes to mind when you read the following list: “Emigrant Savings Bank, Dakota Roadhouse, St. Peter’s Roman Catholic Church, Starbucks, Equinox, Club Remix, Bank of New York, Shinjuku Sushi, New York City Law Department, Amish Market”?"

The Power Of Categories:
http://www.npr.org/programs/invisibil...

“Alix and Lulu examine how categories define us — how, if given a chance, humans will jump into one category or another. People need them, want them. This show looks at what categories provide for us."

The Neurology Of Stereotypes:
http://www.psychologicalscience.org/o...

“I once attended a polytechnic school where the mascot was an engineer. It was a men’s school, so the image of the mascot was a kind of geeky looking guy. He wore a goody hat and was always surveying land or harnessing electrical power or some such."

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