Скачать или смотреть Data Science for PPC Campaigns Samantha Glover

Data Science for PPC Campaigns

How profitable are your keywords for your Google Ad Words campaign(s)? Would if you could build prediction models based on historical data and develop a calendar for EACH month based on costs, which titles and copy were effective AND how many clicks per month?

Clicks do not mean sales, but in this scenario my data set shows all of the above information.

I was able to find trends and patterns to develop a calendar based on cost and traffic performance with in a specific range of time. In other data sets I can zone in on location WITH cost and all of the above, but we will get to that later.

Hypothetical Q2; lets say you want to know which keywords that had at least 100 clicks per month, that cost under $1/click and WHAT titles were attached.

The below video goes into detail.

Wow... That is pretty powerful right?

Be 'smart' about your ad campaigns. You have more power than what you think. Don't allow the money you spent to go to waste. Mine the data and develop a campaign that caters to your budget.

I began a bit of research that may never see the light of day so I will make use of it by sharing it with you!

Learn More - Boxofambrosia.co
#datascience #ppc #googleadwords #datavisualization #marketing #digitalmarketing