Understanding and Measuring the Impact of Enterprise Social Software on Business Practices

About the Presentation

Organizations are increasingly investing in enterprise social software, which provides collaboration tools such as communities and people profiles, to support their business goals. For many, however, the practical impact of such technologies is unclear. Companies struggle with insufficient usage to demonstrate meaningful impact and have difficulty comparing performance with social technology to performance without.

This webinar will provide research-based guidelines that can help companies understand:

whether a technology investment has been worthwhile;
which areas of the company have gained value from it; and
which areas of the company have seen no improvement.

Attendees will learn:

how to address user adoption issues to improve impact; and
how to identify business metrics they can use to compare performance before and after adopting social technology.


About the Speaker

Suzanne Livingston is a product manager at IBM, where she manages a team of product and offerings managers in IBM’s Enterprise Social Solutions division, which encompasses mail, chat, meetings, audio/video, cognitive computing, social technologies, and more. In this role, she helped launch IBM Connections, a social software suite for businesses and organizations. Livingston is also a teaching fellow at Harvard Business School. As an SDM alumna, she holds a master’s degree in engineering and management from MIT.