Kopi Kenangan: Building a Brand People Love

Описание к видео Kopi Kenangan: Building a Brand People Love

Indonesian coffee chain, Kopi Kenangan, serves affordable brews made with local ingredients and recipes. The company, which employs a ‘Grab & Go’ model, delivers most orders through its app, making it a convenient alternative to traditional coffee houses. In this episode of Moonshot, Kopi Kenangan Co-Founder, Edward Tirtanata talks to Sequoia India & Southeast Asia Principal, Rohit Agarwal about how he’s building a well-loved brand with authentic Indonesian flavours, a deep understanding of what customers want, and staying true to his brand’s DNA.

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